If your GHL A2P 10DLC registration was rejected, the cause is almost always something fixable: business details that don’t match official records, a website missing its privacy policy or SMS terms, an opt-in process reviewers can’t verify, or sample messages that don’t match the use case. Find the exact reason, correct it everywhere it appears, and resubmit once — carefully — rather than resubmitting the same information and hoping for a different result.
I’m Maryam, a GoHighLevel specialist with HighLevel’s Certified A2P skills badge, and fixing rejected registrations is a core part of my A2P service. This guide walks through the most common rejection reasons and what to change for each one.
What A2P 10DLC is (and who needs it)
A2P 10DLC is the registration system US mobile carriers require for business text messages sent from standard 10-digit US local numbers. In GoHighLevel, you register a brand (your business) and then a campaign (what you’ll text people about and how they agreed to receive it). Carrier reviewers check both. If either looks incomplete or inconsistent, the registration is rejected and messages from that number may be blocked or filtered.
If you’re an Australian or other non-US business, A2P 10DLC only applies when you send SMS to US recipients from a US 10DLC number. Texting Australian customers from an Australian number follows different rules.
The most common reasons GHL A2P registrations get rejected
1. Business details don’t match official records
The legal business name, tax ID (EIN for US businesses), business type and address on your brand registration need to match the official records exactly. A trading name instead of the legal name, an old address, or a typo in the registration number is enough for a brand to fail verification.
Fix: copy the details directly from your official registration documents. Use the legal entity name on the brand, and make sure the same business is clearly identifiable on your website.
2. The website isn’t ready for review
Reviewers visit the website you submit. If it’s under construction, password-protected, a bare funnel page with no business information, or a domain that doesn’t match the business name, the campaign is likely to be rejected.
Fix: submit a live website that shows who you are, what you do and how to contact you, with the business name visible. If your site is built in GoHighLevel, make sure the domain is connected and the pages are published.
3. Missing or weak privacy policy and SMS terms
Your privacy policy should say how you use mobile numbers and make clear that you don’t sell or share mobile opt-in data with third parties for marketing. Many businesses also need a separate SMS terms section covering the message types, frequency, that message and data rates may apply, and how to opt out (reply STOP) and get help (reply HELP).
Fix: add both to your website, link them in the footer and next to the phone number field on your forms, and review the wording against HighLevel’s current A2P guidance before resubmitting.
4. The opt-in (call to action) can’t be verified
This is one of the most frequent causes. The campaign must explain how people agree to receive texts, and reviewers need to be able to see it. A form that collects phone numbers with no SMS consent wording, or a description that just says “customers opt in”, won’t pass.
Fix: add clear consent wording to every form that collects phone numbers, naming your business and the type of messages, with links to your privacy policy and terms. Describe the exact opt-in path in the campaign (for example, the web form URL and the consent text). Consent for SMS shouldn’t be a condition of purchase.
5. Use case, description and sample messages don’t line up
If you select a marketing use case but your samples are appointment reminders, or the description is a single vague line, reviewers can’t confirm what you’re actually sending.
Fix: choose the use case that matches your real messages, write a specific description, and provide sample messages that include your business name, look like what you’ll really send, and include opt-out wording such as “Reply STOP to unsubscribe”.
6. Restricted or prohibited content
Some content categories are restricted or not permitted on standard 10DLC campaigns, and certain industries face extra checks. Messages that look like third-party lead sharing, or that mention restricted topics, can trigger a rejection.
Fix: check your industry against current carrier and HighLevel rules before you submit, and remove anything from samples that doesn’t reflect your normal messages.
How to fix and resubmit: step by step
- Read the rejection reason in your GoHighLevel A2P settings and note every point it mentions.
- Check brand details against your official business records and correct any mismatch.
- Update your website: live pages, business name, contact details, privacy policy and SMS terms.
- Add SMS consent wording and policy links to every form that collects phone numbers.
- Rewrite the campaign description, opt-in explanation and sample messages so they all tell the same story.
- Resubmit once everything is consistent, then wait for the review rather than submitting again straight away.
Key takeaways
- Most A2P rejections come from inconsistency between the brand details, the website and the campaign.
- A verifiable opt-in with clear consent wording is the single biggest factor.
- Sample messages should include your business name and opt-out instructions.
- Fix every issue before resubmitting; repeated identical submissions waste time.
Once approved, your number is ready for the SMS follow-up workflows and Conversation AI that depend on reliable delivery. If you work in healthcare, see also HIPAA-compliant GoHighLevel setup.
Frequently asked questions
Why was my GHL A2P campaign rejected when my brand was approved?
Brand and campaign are reviewed separately. An approved brand only confirms your business identity. The campaign review looks at your use case, opt-in process, website policies and sample messages, so it can still fail if any of those are unclear.
How many times can I resubmit an A2P campaign?
Resubmission rules and any fees can change, so check your current GoHighLevel A2P settings. The safest approach is to fix every issue in the rejection notice and resubmit once, rather than making small changes and trying repeatedly.
Do I need a privacy policy for A2P 10DLC?
In practice, yes. Reviewers expect a website privacy policy that explains how you handle mobile numbers and states that opt-in data isn’t sold or shared with third parties for marketing.
Does A2P 10DLC apply to Australian businesses?
Only if you send texts to US recipients from a US 10-digit local number. Messages to Australian numbers from Australian numbers follow local rules instead.
Can someone fix my A2P registration for me?
Yes. I review the rejection, the brand details, your website and forms, correct what’s needed and resubmit. Agencies can have this done across multiple client sub-accounts. See my GHL A2P registration service.
Get your A2P registration approved
If your GoHighLevel A2P registration keeps getting rejected, I can find the cause and fix it with you. Book a free 30-minute GHL strategy call.